Understanding copyright law is a complex and sometimes confusing task. But, if you’re using images to promote your business (on social media, online, in print, etc.), then you’ll want to be sure you have the proper permission to do so, or risk legal problems. To protect yourself, and your business, this graphic breaks down the different ways that you can use images (photos, graphics, icons, etc.) without getting into trouble.
This is only meant to be a guide and doesn’t cover every aspect of copyright law, nor does it replace the advice of a copyright lawyer, but it should be a helpful place to start.