The Dentistry Place had an outdated website that wasn’t connecting with their core group of customers: millennials. Their dental clinic is located in a very trendy and cool area of Toronto – a neighbourhood that Vogue magazine named “the second-hippest district in the world.” But their website was stale and “uncool”.
Clear Image implemented a new brand identity to design and develop a new website that was sleek, modern and effective. The new site is 100% responsive and mobile-friendly so it works seamlessly on every device as part of a mobile-first strategy to reach millennials, while also giving potential customers on any screen a positive user-experience.
Clear Image provided photography services to showcase their professional staff and modern office on the new site. We also worked with our client to draft and finalize creative, unique content for the website that would not only help with SEO (search engine optimization), but also speak directly to their target customer and encourage action by way of booking an appointment or becoming a patient. Additionally, Clear Image streamlined their new patient process by building secure, encrypted patient dental and medical information forms so that new patients could complete the information online ahead of their appointment – saving time for both patients and staff.