Clear Image was tasked with creating a logo and brand identity for a global refrigerated freight management and logistics company. The company moves a variety of temperature-controlled cargo around the world in different climates and using different modes of transportation (trucks, trains and ships). The challenge was to transform a complex industry into a clean, minimalist visual identity.
The identity that Clear Image presented was straight-forward and professional, with strong type and a unique brand mark. Additionally, an icon set was created to visually communicate the different transportation methods.